Will Endurance Save Them?  » Means Weblog

Lordstown Endurance is already three years too late. The newest we hear from the EV maker is that their pickup vans are again in manufacturing. However the street forward isn’t clean for the debt-ridden firm. Discover out if Endurance – the truck and in any other case – can save Lordstown Motors anytime quickly. 

Steve Burns based Lordstown Motors Company (LMC) in 2018, and the corporate is primarily based at GM’s former meeting plant in Lordstown, Ohio. Burns was previously the CEO of Workhorse Group (initially AMP Electrical Automobiles); he additionally co-founded it. Workhorse was additionally an early investor in Burn’s new startup, however the firm offered off its stake in LMC.  

Lordstown Motors has woven a tumultuous historical past riddled with short-selling controversies, income points, manufacturing delays, and extra in simply 5 years. Most not too long ago, they needed to halt manufacturing on account of a critical electrical subject with Lordstown Endurance vans. Although the corporate resolved it and resumed manufacturing, there’s a brand new downside – falling inventory costs resulting in a discover from NASDAQ.  

So, how did it come to this? A timeline of Lordstown Motors within the information places it collectively: 

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What is going on with Lordstown Motors? 

November 2019: Lordstown Motors takes over the previous GM meeting plant in Lordstown; Basic Motors loans the startup $40 million to underwrite the acquisition.  

March 2020: LMC paid Workhorse Group $12 million for the licensing rights to the W-15 pickup truck, and as part of the deal, Workhorse will get a ten% fairness stake in Lordstown. 

October 2020: After a reverse merger with DiamondPeak Holdings (SPAC), Lordstown is listed on NASDAQ and began buying and selling as RIDE. GM launched the corporate from the mortgage.  

January 2021: LMC introduced its car service heart in Irvine, CA – the first exterior Ohio.  

Hindenburg Report & SEC Discover

March 2021: Hindenburg releases a report on Lordstown Motors‘ historical past of fraud and irregularities in Steve Burns’ background. The funding analysis agency focuses on short-selling, and their report introduced proof of a number of inconsistencies that mislead traders.  

Because of the Hindenburg report, Lordstown inventory fell by 17%, and the SEC despatched LMC a request for info relating to the claims. 

June 2021: LMC amended its annual report to SEC, displaying they had been susceptible to chapter. The corporate revealed that they don’t have sufficient cash to start out industrial manufacturing.  

Steve Burns (CEO) and Julio Rodrigues (CFO) resigned quickly after, and the board commissioned an independent investigation. They discovered that the corporate overstated pre-order agreements to generate press. 

August 2021: Veteran auto government Daniel Ninivaggi (former Icahn Enterprises CEO) grew to become the brand new LMC CEO. 

Foxconn Deal

October 2021: LMC declares a $230 million take care of Taiwanese multinational firm Foxconn to promote the plant in Lordstown. Foxconn comes on board because the contract assembler for Endurance vans and invests $50 million by buying frequent inventory.  

Might 2022: Lordstown Motors finalized the deal with Foxconn, and the 2 corporations created MIH EV Design LLC, a brand new Joint Enterprise.  

March 2022: GM introduced that they’ve sold off the investment in LMC by the top of 2021 

July 2022: Automotive entrepreneur and government Edward T. Hightower comes on board as CEO and is now the president of Lordstown Motors.  

November 2022: Foxconn invests another $170 million to ramp up Endurance manufacturing. 

NASDAQ Non-Compliance

February 2023: LMC halted Endurance manufacturing to handle {an electrical} connection error that might trigger propulsion loss whereas driving the pickup truck.  

April 2023: Lordstown resumed production of its debut EV model. In the meantime, the inventory worth fell under $1 for 30 consecutive buying and selling days. Because of this, NASDAQ despatched the corporate a non-compliance notice.

LMC has till October 2023 to regain compliance and is at present evaluating options. The upcoming board assembly will possible vote on a reverse inventory break up to resolve Lordstown’s future. In the meantime, Foxconn has alleged a contract breach, and if the deal falls by, Lordstown expects to end Endurance production quickly.  

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Lordstown assembly plant

Will Lordstown Motors survive? 

Analysts are unanimous about Lordstown’s bleak future, and it’s not the one EV startup going through comparable challenges. Manufacturers like Canoo and Faraday Future even have a number of hoops to leap by. However in LMS’s case, the corporate is shedding cash regardless of money injections. Web losses for 2022 Q4 were $102 million, which widened to $171 million in the first quarter of 2023.  

Repay money owed, ramp up manufacturing to fulfill demand, improve revenues, and make earnings – the street to restoration is lengthy. On the time of writing, Lordstown and Foxconn are yet to agree on funding. If the deal unravels, ending Endurance manufacturing can be the final nail in Lordstown’s coffin.  

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What automobiles does Lordstown make? 

Lordstown Motors’ all-electric Endurance vans had an unique launch date in late 2020 and a price ticket of $52,500. However first deliveries had been pushed to September 2021 after which to April 2022. Manufacturing delays continued in 2023 as the corporate sought the mandatory capital to hit its preliminary aim of 500 items. Sales began in the fourth quarter of 2022, and LMS offered three vans throughout that quarter.

After the Foxconn takeover, additionally they unveiled three new prototypes: The Mannequin C SUV (to go on sale in Taiwan this yr), an electrical bus, and a brand new electrical sedan. 


Lordstown Endurance is at present in manufacturing and is the corporate’s debut mannequin. It’s an electrical AWD pickup truck with 4 devoted in-wheel hub motors and a 109 kWh battery capability. With fewer shifting elements, Endurance design claims decrease upkeep and higher management.  

With a peak energy of 550 hp and torque of 4791 lb-ft, Endurance vans may go 0-60 in 6.3 seconds at a prime pace of 118 mph. You study extra concerning the EV specs here.

Lordstown motors pickup trucl all electric AWD
The White House from Washington, DC, Public area, by way of Wikimedia Commons

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Fast solutions to your prime queries about Lordstown Motors and its EV mannequin: 

Who owns Lordstown Motors? 

Steve Burns based the startup that later went public. Taiwanese group Foxconn acquired the Lordstown Motors plant in 2021 and later invested $170 million within the firm to turn out to be considered one of its largest shareholders. Nonetheless, Lordstown and Foxconn are at present at an deadlock on account of falling inventory costs.  

Did Apple purchase Lordstown Motors?

Foxconn is simply a contract producer for Apple and isn’t owned by the iPhone maker. So, no – Apple doesn’t have a stake in Lordstown Motors. Nonetheless, Foxconn is the struggling EV firm’s main shareholder and contract assembler.  

What’s the Lordstown Endurance worth?

The 2023 Endurance truck price starts at $65,060 – a hike from the unique $52,500 price ticket for 2020. Nonetheless, the EV maker hasn’t launched particulars on any characteristic upgrades.  

What number of vans has Lordstown Motors offered?

LMS managed to promote three Endurance vans in 2022 This fall when the gross sales began and an additional three in 2023 

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