New Lotus flagship retailer opens in London – Automotive Weblog

Lotus has opened the doorways to its first flagship European international model centre in Mayfair, London.

Lotus London, which could be discovered at 73 Piccadilly,  brings collectively Lotus’ long-standing dedication to know-how, efficiency and heritage by offering prospects with an unique and immersive entry into the Lotus model.

The shop gives a VIP lounge and bespoke digital expertise – the place prospects can personalise their very own automobiles – with consultants available to assist them.

As well as, the shop will act as a gallery for the model, frequently displaying basic automobile designs from its 75-year wealthy historical past, from F1 to icons of the silver display.

Lotus London will function a showcase and launch venue for the newest automobiles and merchandise, together with the next-generation automobile line-up – the Eletre hyper-SUV, Emira sports activities automobile and Evija hypercar.

Prospects may even be capable of buy Lotus merchandise in-store, in addition to different co-branded merchandise. For instance, Lotus and KEF just lately introduced the brand new LS60 Wi-fi ground audio system, and these at the moment are accessible to buy at Lotus London.

“The opening of our new retailer demonstrates our dedication to rework Lotus to a world luxurious efficiency model,” stated Mike Johnstone, Chief Industrial Officer at Lotus Group.

“Now we have seen an enormous demand for our merchandise and have bold plans to scale quickly by 2028.

“Model centres world wide will play a key position in constructing each the Lotus model and long-lasting relationships with our customers.”