Embarking on a groundbreaking journey, British-Moroccan electrical car (EV) startup, Atlas, is all set to make historical past by introducing Africa’s very first EV, infused with the essence of Moroccan design and identification. Scheduled to start manufacturing in 2026, this thrilling enterprise is already producing buzz with a charming teaser sketch revealing a compact SUV silhouette for the yet-to-be-named mannequin.
Based by the dynamic duo of Mohammed Yehya El Bakkali (CEO) and Senhaji Hannoun (CTO), and fueled by substantial non-public funding, Atlas boasts a London-based headquarters, whereas the EV itself shall be completely manufactured in Morocco. With the approaching announcement of an advisory board, the visionary founders are decided to make a mark out there, guided by a transparent imaginative and prescient of tips on how to showcase the Moroccan-built EV.
To make sure a seamless improvement course of, the Atlas EV will leverage “confirmed EV structure from a longtime OEM,” though the OEM stays undisclosed. By incorporating off-the-shelf parts wherever potential, Atlas goals to restrict analysis and improvement prices to a mere 5% of the whole funding. Alongside the cost-effective labor in Morocco, this technique paves the best way for an EV that guarantees an extremely reasonably priced worth level.
Atlas plans to launch the EV in Europe, the Center East, and Africa by 2027, with a worldwide rollout following swimsuit. Nonetheless, their ambition stretches past EVs themselves. The corporate envisions investing in battery expertise, charging infrastructure, and groundbreaking “superior, range-enhancing expertise” to form the way forward for sustainable transportation.
Because the world eagerly awaits the debut of Africa’s pioneering homegrown EV, Atlas stays steadfast in its mission to revolutionize the electrical car panorama. This visionary endeavor guarantees to have fun Moroccan ingenuity and design whereas making eco-friendly mobility accessible to the lots. With Atlas main the best way, the way forward for EVs in Africa and past appears brighter than ever earlier than.