It is not who It is who you don’t know

It’s not who It’s who you don’t know

Posted by Chris Longmore on 25 Could 2022

It’s typically mentioned “It’s not what however who .” In my expertise, typically ‘It’s not who It’s who you don’t know’ that results in the best alternatives.

Once I left my earlier firm and began Drive, I had no marketing strategy, no workplace and no gear.  The one factor I did have was a non-solicitation clause.

That was in all probability probably the greatest issues that might have occurred. I used to be ranging from scratch, so I couldn’t provide the identical degree or vary of providers that my earlier firm did. Due to this fact these purchasers I knew might not have been in a position to make use of my expertise anyway.  It meant that I needed to method new purchasers, and provide them what I may at that stage of Drive’s existence.  Increasing my automotive community and making new contacts led to purchasers that aligned with my providing, enabling me to develop Drive in addition to my relationship with them.

It's not who you know It's who you don’t know

By the point my non-compete interval was over, we had constructed up a brand new providing and had been ready to achieve out to individuals I had labored with beforehand to construct our potential consumer base.

It may also be troublesome to alter individuals’s notion of who you’re, if in case you have been an intern it may be troublesome to shake off that tag if you return as an worker. When going to college or being employed at a brand new firm is a superb alternative to re-invent your self.  As a consultancy our course of entails every part from technique and idea design by means of to manufacturing surfacing. We frequently present one facet, for instance animations, to help a venture and from then on it is rather straightforward to get pigeon holed by the individuals you’re coping with.

In order your organization develops and what you provide modifications, approaching new purchasers who don’t have any earlier relationship with you might be simpler to promote the brand new providing to. This may clearly enable your organization to increase past the present perceptions.

After all the community of household, mates, colleagues and contacts that I’ve made (too many to call right here) and learnt from through the years, have been extremely essential in my improvement and the expansion of Drive and I’m indebted for his or her knowledge and help ……. however even they had been strangers at one time.

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