Ford Will Lastly Give Norway the F-150 Lightning

2023 Ford F-150 Lightning

Picture: Ford

Norway has worn the crown of the world’s “land of EVs” for a while — sufficient that even we’ve got noticed over the years. So it is sensible that the Nordic nation is dwelling many samples of the EVs obtainable on the planet. However they weren’t pleased about receiving one explicit automobile… and let Ford comprehend it. Identical to the nation’s coordinated motion to be a frontrunner in EVs, it rallied its countrymen to ask Ford to ship the F-150 Lightning abroad. And in keeping with the Detroit Free Press  Ford finally agreed to do it.

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Ford Norway's managing director Per Gunnar Berg with the F-150 Lightning

Ford Norway’s managing director Per Gunnar Berg with the F-150 Lightning
Picture: Ford

Convincing Ford to carry over a automobile that wasn’t initially designed for the market was no straightforward process. It took a 12 months of consumers doing all the pieces from begging Ford to carry it over by a 4,000 member Norwegian Fb group to going to trouble Ford Norway’s managing director Per Gunnar Berg.

And as Berg identified, the Lightning suits in most Norwegian’s lives. “F-150 Lightning is the right match for a lot of prospects in Norway — uniquely able to quenching our thirst for journey whereas embracing our ardour for shielding the setting,” Berg said.

Ford introduced over precise Lightning house owners from the U.S. to speak with potential Norwegian prospects about how a lot they love their vehicles. One proprietor, Jacen Craft from Ohio, shared that he and his husband run a roofing firm and began their EV possession with a Mustang Mach-E. Ultimately they ended up with each a regular and long-vary Lightning. He spoke about all the pieces from the completely different possession expertise to coping with chilly climate, however he made certain to level out the expertise isn’t unhealthy.

“Vary does drop a bit bit.” Craft stated. “We drive to northern Michigan in 20-degree climate. It does take a bit longer, however we find yourself stopping anyway. … By the point you are taking out the canines, seize meals and use the restroom, we’re often carried out charging and we’re not even carried out consuming.”

Image for article titled Ford Finally Gives In, Norway Can Have the F-150 Lightning

Picture: Ford

Chilly climate and EVs don’t combine simply, however Berg mentions that the Norwegians have mastered the artwork — understanding when to preheat the battery for charging in addition to when to correctly cease and cost.

The opposite hurdle Norweigians could not have mastered is the value. F-150 Lightnings are already moderately dear right here within the States. Berg confirmed to the Free Press that pricing is anticipated to start out at $113,000 — together with taxes and costs — when the truck arrives in 2024. For that worth, prospects may have a selection of one shade, Antimatter Blue, with potential for a restricted variety of Lightnings provided as Launch Editions, additionally in Antimatter Blue, however as Tremendous Crew cabs.