Ford’s on-line Heritage Vault has added greater than 180 photographs and brochures of a few of the model’s Australian fashions bought right here between 1960 and 2002.
Following the opening of the vault in June 2022 with 5,000 photographs, which noticed unprecedented internet site visitors from all over the world, Ford’s new Australia upload contains photographs and brochures overlaying Anglia to Zephyr and all the pieces in between together with Escort, Econovan, Falcon, Meteor, Spectron, and Transit.
Ford created the Heritage Vault for followers, journalists, and automobile fanatics, making it simple to find the corporate’s heritage from anyplace on this planet. The searchable artifacts are downloadable for private use, freed from cost, as one of many automotive trade’s most complete on-line databases.
Up to now, nearly 12,000 Ford and Lincoln images and product brochures from the primary century of the corporate’s historical past have been made out there to the general public on-line for the primary time – and the positioning is at present seeing round 5,000 downloads per day.
Guests from greater than 170 international locations have searched the vault with Australian search quantity making it one of many high 5 places on this planet.
“We’re opening up in a means we’ve by no means executed earlier than,” mentioned Ted Ryan, Ford archive and heritage model supervisor. “Making our archives accessible for everybody on-line is an actual ardour venture for me and the workforce. Wanting again via Ford’s historical past not solely helps to coach however can function inspiration as we speed up our transformation as an organization.”
From the tons of of Australian photographs and brochures on supply, there are some absolute gems within the combine.
Marvel at a 1909 Ford Mannequin T brochure espousing the virtues of Vanadium metal and committing to the manufacturing of 25,000 Tin Lizzies in a 12 months [LINK].
The 1983 Ford Fairlane brochure is an excellent stroll down reminiscence lane. That mannequin was the recipient of a Good Design Award and noticed success as a luxurious automobile that “is hard sufficient to deal with the wide-open areas but is equally at residence among the many vibrant metropolis lights” [LINK].
One favorite is the 1975 Ford Escort Outback which was “constructed sturdy to take Australia in its stride,” boasting a pop-top roof “for stand-up headroom”, an awning, optionally available 12V fridge, sink, a sofa that might be transformed right into a mattress for 2, and way more [LINK].
Examine Birdsville’s knight in a shining 4×4, Peter Barnes, who waxed lyrical about his 1993 Ford Courier. “I reckon it’s close to bullet-proof,” he mentioned within the print commercial [LINK].
Each Aussie motoring fanatic had a smooth spot for Ford’s XR vary of utes, from the 172kW XR6 to the 200kW XR8. This Ford Falcon ute vary brochure from 2002 kicks off with the XR8, saying “If the scent of roasting rubber doesn’t inform you what the XR8 is all about, the particular quad lamp entrance finish will” [LINK].