I’ve been considering again to one of many first selections that needed to be made when beginning our firm.
The identify.
It’s clearly essential so price taking time to contemplate it, as it will likely be an identification that you’ll symbolize, and vice versa, for a while.  As your calling card it will probably say quite a bit in regards to the firm and can give a sure impression to potential shoppers.  Though not the be all and finish all, it will probably make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you’re in or taking the alternative strategy and going towards conference for the sector, must be thought by way of.
Like everybody within the place of naming their enterprise I went by way of a quantity thought processes and concepts.
I rejected the usage of my identify as a result of I used to be clear that the corporate ought to have an identification of its personal and when individuals joined they might affect the character by way of their involvement.  It will additionally be capable to keep on buying and selling with out me concerned if want be.  I additionally knew I wished a reputation that wouldn’t develop into an acronym like BMW, nor simply letters with no that means.
One strategy I took was to consider what traits I imagine it takes to succeed; dedication, ambition and drive. 

drive and determination

From first Emblem and enterprise card to present

The extra I thought of it drive was clearly the apparent selection, for certain the character side, clearly automobile and car associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design trade.
As with lots of people over the previous couple of months I’ve been reassessing life and enterprise. An necessary a part of that course of being listening to podcasts – particularly in the midst of the evening.  One particularly, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one in every of his twitter posts – a possible chapter for his (properly price studying) e book ‘A Pocket Stuffed with Do’.

Now could be a time for focus and drive, as our firm passes by way of it’s twenty fifth yr, so as to steer a transparent future path.

high picture credit score – Chris Do – the futur