Designworks opens new Studio in Santa Monica
The brand new world design studio is near probably the most essential and complicated mobility hubs on this planet, and within the coronary heart of “Silicon Seaside” – the trendsetting design, media, and expertise hotspot of Southern California.
From the official Press Launch:
The brand new studio, masking an space of about 16,500 sq. toes, is the most important of the three world Designworks studios together with areas in Munich and Shanghai. The construction and tools of the every of those services help the transformation from bodily to digital design and growth.
With a mission to form the way forward for mobility, Designworks’ new studio will draw inspiration from this setting in its work on behalf of the BMW Group, and with purchasers from quite a few different industries starting from mobility and transportation to client electronics, charging infrastructure and inside areas.
As each a design studio and artistic assume tank Designworks identifies world tendencies and offers inspiration within the fields of innovation, design, and sustainability.
Over the previous 50 years, Designworks’ capabilities and enterprise have expanded: from initially creating traditional clay fashions for automobile design to creating holistic mobility options that serve the entire ecosystem of city areas.
“Santa Monica is a take a look at mattress for the revolutionary and sustainable mobility options of tomorrow,” says Adrian van Hooydonk, Senior Vice President, BMW Group Design and a former Head of Designworks. “Designworks will generate worthwhile impetus, inspiration, and new concepts for the design of the BMW Group manufacturers proper right here.”
“Our new studio permits us to totally exploit the freedoms digitalization provides us,” stated the Head of Designworks, Holger Hampf. “Private interplay stays a focus, however we do work otherwise in Santa Monica: On this new workspace, our processes are geared in the direction of digital communication, and we’re capable of carry the outcomes of our work to life for purchasers in a wholly new manner.
Integrating artwork and design to form the longer term
The mixture of artwork and design has historically performed a serious position in BMW Group Design’s inventive work. “Artists and designers alike are ahead thinkers who query the established order, velocity up the transformation and form the longer term,” says van Hooydonk, “– just like the artist Thomas Demand: He and I each share an intense curiosity in social and cultural developments that helps us assess how related our work is for the longer term.”
The extent to which artwork and design might be mutually inspiring was exemplified within the run-up to the presentation of the BMW Imaginative and prescient M NEXT in 2019.
Adrian van Hooydonk invited German artist and college lecturer Prof. Thomas Demand to {photograph} the Imaginative and prescient Car effectively prematurely of the official unveiling. Demand took detailed photographs of the BMW Imaginative and prescient M NEXT that captured the central concepts of the automobile in a creative method, with out revealing the complete design.
Designworks because the BMW Group’s inventive assume tank
As a BMW Group subsidiary, Designworks is concerned in lots of inside design initiatives inside the firm. Additional, the sharing of concepts and experience developed by way of the studio’s work with exterior purchasers from different sectors offers an “outside-in” perspective which helps to tell and enrich the event of the corporate’s person centric strategy.
On this manner, Designworks developed two revolutionary seat research for the BMW model that mix sustainability with visionary design. In cooperation with start-ups, additionally it is experimenting with fully new manufacturing strategies and environmentally suitable, recyclable supplies, corresponding to bacteria-based, plastic-free and non-animal textiles that give surfaces a high-quality feel and look and supply excessive sturdiness.
The BMW M Hybrid V8 race automobile, which not too long ago debuted on the 24 Hours of Daytona originated from Designworks. Its design combines conventional particulars with the expertise required for environment friendly efficiency on the racetrack.
The paintwork recollects the colours of traditional race automobiles and brings parts of 5 many years of motorsports historical past into the current day.
For the newest Shopper Electronics Present (CES) in Las Vegas, Designworks created a particular app to accompany the presentation of the BMW i Imaginative and prescient Dee, a future-focused imaginative and prescient automobile that includes colour altering E Ink expertise.
The app allows customers to create a “digital twin” of the automobile in any colour or sample with their smartphone, and venture it nearly onto any background, demonstrating how the idea might dwell in the true and the digital worlds.
(Supply: BMW)
