Designing for a startup automotive firm

Designing for a startup automotive firm

Posted by Mark Pritchard on 05 Jan 2023

Drive had been approached by Zenos Automobiles due to their expertise of designing for a startup automotive firm.   Zenos Automobiles’ marketing strategy concerned the design and construct of a variety of vehicles.  The E10 idea marked the end result of an intense design and growth interval.  Drive and Zenos labored hand-in-hand to put down the muse for a “light-weight, inexpensive, enjoyable to drive” automotive, that fitted a brand new vary of thrilling and accessible sports activities vehicles.

The brand new startup firm founders Ansar Ali and Mark Edwards, defined their distinctive market proposition with a number of key phrases that might outline their model.  Drive needed to create a design language that might embody all of their aspirations, for a totally new British sports activities automotive model.  The E10 could be a mid-engined, carbon fibre tubbed automotive priced at lower than £25,000.

Drive Design initial Zenos E10 sketches

“Drive’s power was their listening, understanding and articulating the market and our kind of buyer wants – the way in which they interrogated, challenged and interpreted them had been in alignment with how we noticed it.” Ansar Ali

A challenges in the course of the preliminary design course of was attaining the fragile steadiness between a pleasant, approachable look becoming the model values, with an exhilarating, light-weight monitor day automotive.  With  affordability in thoughts, Drive needed to focus on the innovation of the carbon composite materials and mirror the intelligence of the styling.  The break up of panels, wings and tub permitting ease of manufacturing and decrease restore prices in comparison with the only clam mouldings used on competitor merchandise.   Drive’s designers, working intently with engineers and composite producers Vivid Lite Buildings,  developed the ultimate break down of components and assemblies.

The shut relationship between Drive and Zenos, and the openness of the administration crew had been key to make sure that the design and enterprise wants aligned at each stage of he undertaking.


Designing a car for a start up company

“For us Zenos was a particularly thrilling undertaking; it’s not fairly often that you simply get the chance to construct one thing from scratch, to assist launch a brand new model and begin up firm and have a lot affect on it,” Chris Longmore.

The general public’s response to the automotive’s design was measured by the 40 deposits taken from clients earlier than they’d even seen it run.  This justification of the product, solely raised the strain to ship on their promise to have the manufacturing mannequin prepared for January 2015.  Drive and Zenos launched right into a fast manufacturing growth section delicate to the truth that the automotive’s look couldn’t alter considerably, however taking the chance to tune the automotive’s character and steadiness.

This section concerned working with suppliers on feasibility while guaranteeing manufacturing prices had been stored on the right track retaining to the marketing strategy and funds.  The key of the E10’s affordability relative to its efficiency, is off-the-shelf Ford parts engine, gearbox, and brakes.  The modern composite tub created from recycled carbon fibre that provides 70 per cent of the lightness and stiffness of pure carbon-fibre for a tenth of the price.

Designing for a startup car company - interior

The inside’s design, constructed across the excellent driving positon, the standard of the panels and match needed to exceed what could be anticipated on the vehicles worth level.  This strategy noticed Zenos Automobiles has take greater than 110 deposits and a primary 12 months manufacturing run being roughly 70.  For Zenos’s founders Ansar Ali and Mark Edwards, the E10 represents the end result of a dream.For Drive Design, it supplies a cell showcase for its design methods for startup corporations looking for the type of collaborative, ground-up design strategy that solely Drive can ship.

Designing for a startup car company

“Drive fully believed in and understood our imaginative and prescient proper from the start. They dedicated themselves in each respect to creating the design of the E10, and helped us ship a automotive that appears incredible, nice dealing with and nicely engineered” Ansar Ali.The Zenos E10 undertaking is the essence of what we do at Drive. We work with shoppers, like startup Zenos, and assist them take their concept by way of to manufacturing while understanding the enterprise wants.

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