CarExpert widens horizons to broadcast tv

Three-year-old automotive content material platform, CarExpert, has revealed its video viewers figures for the primary time, revealing it was greater than double its nearest competitor over FY23 (Jul 2022 – Jun 2023).

CarExpert is embarking on a trial to increase its video content material into primetime TV, partnering with Higher Properties & Gardens to provide automotive segments which can air in Friday night time slots till the top of 2023.

“To be garnering greater than double the variety of views of rivals inside such a short while body is a tremendous achievement. It testomony to our crew’s dedication to producing the highest-quality, unbiased and thorough automotive video content material”, says lead presenter Paul Maric.

“Past YouTube, our first two pilots with Higher Properties & Gardens have additionally confirmed winners, including greater than 1.3m viewers to our collective viewers. That is thrilling given the brand new monetary yr will see extra episodes of this system function CarExpert content material, promising continued development,” he says.

CarExpert says shoppers persistently watch greater than 330,000 hours of footage on its YouTube channel each month through a mean of over 3m month-to-month views to this point in 2023.

The model says it now boasts extra video subscribers than any comparable Australian entity and finishes the Monetary Yr with a very robust H2 the place it acquired 2.7x extra whole video views from Jan-Jun than its nearest competitor.

“For twelve months out of twelve, now we have sat atop the charts and – the place others have stagnated – we’ve continued to develop at a quick charge, delivering document viewers to spherical out the monetary yr in June”, says Maric. 

“It’s clear that we at the moment are the dominant voice in terms of new automobile recommendation and we’re wanting ahead to extra development within the coming yr.